As a real estate investor, you understand the importance of online visibility and credibility for your business. One powerful tool that can help you achieve this is a verified Google Business Profile. But did you know that Google now offers video verification for your profile? 

Your Guide to Google Business Profile Video Verification for Real Estate Investors

By: Brian Schwarze

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As a real estate investor, you understand the importance of online visibility and credibility for your business. One powerful tool that can help you achieve this is a verified Google Business Profile. But did you know that Google now offers video verification for your profile?

In this guide, we explore what video verification is, why it is important for your real estate investment business, how to complete the verification process, common mistakes to avoid, and the benefits of having a verified Google Business Profile.

What is Video Verification for Google Business Profile?

Video verification is a process introduced by Google to ensure that the information provided in your Google Business Profile is accurate and trustworthy. It involves creating and submitting a short video that showcases your real estate investment business. This video acts as a visual confirmation of your identity, location, and the services you offer.

Video verification adds an extra layer of credibility to your profile. Sellers are more likely to trust and choose a business that has undergone video verification. The tool also helps you stand out from your competitors. With video verification, your profile becomes more engaging and memorable, increasing the chances of attracting motivated seller leads.

A verified Google Business Profile improves your online visibility. Google prioritizes verified profiles in search results, making it easier for potential sellers to find your real estate investment business.

How Do I Complete Video Verification for My Google Business Profile?

Completing video verification for your Google Business Profile is a straightforward process. Here are the steps to follow:

  1. Start by logging into your Google My Business account. If you don't have an account, create one by visiting the Google My Business website.
  2. Once you're logged in, navigate to the "Profile" section of your dashboard.
  3. Look for the video verification option and click on it. You will be prompted to record a short video.
  4. Prepare your video by ensuring good lighting, clear audio, and a professional appearance. You want to create a positive impression of your real estate investment business.
  5. In the video, introduce yourself, state the name of your business, and briefly talk about the services you offer. You can also highlight any unique selling points or success stories.
  6. After recording the video, review it to ensure it meets the required standards. Make sure the video clearly shows your face, the exterior of your business location (if applicable), and any relevant branding.
  7. Once you're satisfied with the video, submit it for review. Google will assess the video to verify the authenticity and accuracy of your business profile.

What are Some Common Mistakes to Avoid When Completing Video Verification?

While video verification is a relatively simple process, it's important to avoid common mistakes that could potentially delay or hinder the verification of your Google Business Profile. Here are some mistakes to avoid:

Poor Video Quality

Ensure that your video is clear, well-lit, and has good audio quality. A blurry or poorly lit video may raise doubts about the authenticity of your business.

Incomplete Information

Make sure to include all the necessary information about your real estate investment business in the video. This includes your business name, location, contact details, and the services you offer. Leaving out crucial information may lead to a failed verification.

Lack Of Professionalism

Present yourself and your business in a professional manner. Dress appropriately, speak clearly, and avoid any unprofessional behavior. Remember, this video is your opportunity to make a positive impression on sellers.

Ignoring Google's Guidelines

Familiarize yourself with Google's guidelines for video verification and ensure that your video adheres to them. Failure to do so may result in your video being rejected or your profile not being verified.

How Does Video Verification Impact Online Visibility Credibility?

  1. Improved search rankings: Google prioritizes verified profiles in search results. By having a verified Google Business Profile, your real estate investment business is more likely to appear higher in search rankings, increasing its visibility to sellers.
  2. Increased trust and credibility: A verified Google Business Profile instills trust and confidence in potential sellers. It demonstrates that your business is legitimate, reliable, and committed to providing quality services.
  3. Enhanced engagement: Video verification makes your profile more engaging and memorable. Sellers are more likely to remember and choose a business that has a personalized video showcasing its services and unique selling points.
  4. Differentiation from competitors: Not all businesses have gone through video verification. By completing this process, you differentiate your real estate investment business from competitors who have not taken advantage of this feature. This can give you a competitive edge in attracting seller leads.
  5. Increased conversion rates: With improved online visibility, credibility, and engagement, your real estate investment business is likely to experience higher conversion rates. Sellers who find your verified Google Business Profile are more likely to reach out.

What are the Benefits of Having a Verified Google Business Profile?

Having a verified Google Business Profile offers numerous benefits for your real estate investment business. Here are some of the key advantages:

Trust And Credibility

With video verification, your business gains an extra level of trust and credibility, setting it apart from competitors and attracting sellers who value authenticity.

Increased Visibility

A verified Google Business Profile improves your online visibility, making it easier for sellers to find your business when searching for real estate investment services.

Enhanced Brand Image

The personalized video in your profile showcases your brand's personality and values, helping you create a strong and memorable brand image in the minds of sellers.

Higher Conversion Rates

A verified Google Business Profile contributes to higher conversion rates as sellers are more likely to choose your business over unverified competitors.

Better Seller Engagement

Video verification makes your profile more engaging, leading to better seller engagement. Sellers are more likely to interact with your business and inquire about your services.

Competitive Advantage

By taking advantage of video verification, you gain a competitive edge over other real estate investors who haven't completed this process. This can give you an advantage in attracting motivated seller leads and closing more deals.

Start Generating 15-30+ Inbound Motivated Seller Leads Every Month

Magnyfi can help you get more motivated seller leads through various paid and organic online marketing strategies. Learn more about how we can help you implement the Motivated Sellers Marketing System in your area.

To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We only work with a limited number of investors per area, so claim your market today!

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