Why Remarketing Is Crucial for Real Estate Investors
Remarketing (a.k.a., behavioral retargeting) is a form of online marketing in which you develop ads and marketing strategies aimed at your target audience based on their behavior across the Internet.
Remarketing ads involve tagging a potential motivated seller by including a pixel on a webpage, which inserts a cookie in the user’s browser. It allows you to track the person’s behavior so that you know how, when, and where to advertise directly to them and make a lasting impression multiple times.
How Does Remarketing Work?
The primary platform for remarketing is search engines such as Google or Bing. The basic premise of remarketing is tracking and showing ads to motivated sellers who have visited your website or landing page. If you already use Google Ads, you simply add a piece of Google remarketing code referred to as a pixel or tag to your website. When someone visits your website, The pixel automatically ads a cookie to their browser, which can track their activity.
Once they leave your site, you can create ads that pop up on other sites they visit. The same concept also works on social media sites like Facebook or YouTube. Since Google offers a massive worldwide platform, you can remarket on Google’s 2 million+ partner websites including Facebook and YouTube.
What Are the Benefits of Remarketing?
If you are trying to drive more traffic to your website, remarketing campaigns can help you maintain visibility long after the initial interaction with the seller. There are several benefits to remarketing for real estate investors.
Sellers Recall Your Brand Time and Again
In a highly competitive and saturated real estate market, first impressions are no longer enough to seal the deal. Remarketing keeps your brand fresh in the minds of potential sellers over and again. The more they see your ads, the more likely you are to make an impression that finally leads to action.
Higher Conversion Rates
Simply having a website or an engaging social media page is not going to get you the desired conversion rates. After all, your competition is doing the same thing. What will drive more traffic to your site and increase your conversion rates is a remarketing campaign in which your audience sees your ads multiple times.
You can use remarketing ads to target a specific audience based on your specifications. When you target qualified leads, you have a higher ROI with less frustration when the phone rings. You eliminate the leads you don’t want, while focusing on prime leads that convert into real estate deals.
Speaking of high-quality leads, remarketing gives you the ability to deliver ads that are relevant to a seller’s Internet activity. For instance, when a seller visits your landing page, you continue advertising to that seller and not just anyone. You maintain connection with people in the real estate market who are trying to sell their property.
Retain Sellers You Thought Were Lost
As an investor, you know the sting of losing a lead that could have turned into a lucrative deal. Remarketing creates multiple opportunities for you to regain that connection and make a strong impression. Lost leads that return to your website or pick up the phone are more likely to convert, because they now see the value in working with your company.
CONTACT MSP FOR MARKETING AND AD SOLUTIONS
If you are ready to take your real estate investment business to the next level, contact Motivated Seller Prospects today. Learn more about how we can help you implement the MSP Marketing Program in your area. Fill out the form below or contact us at (877) 540-4248, and we will walk you through the process. We only work with one real estate investor per market, so reserve your area today!