In the fast-paced world of real estate investing, staying ahead of the game is crucial. With the ever-evolving digital landscape, it's important for you to optimize your websites to attract motivated seller leads and maintain a competitive edge.

Optimizing Your Real Estate Website for the Latest Google Core Update

By: Larry Weideman

Jump To:

In the fast-paced world of real estate investing, staying ahead of the game is crucial. With the ever-evolving digital landscape, it's important for you to optimize your websites to attract motivated seller leads and maintain a competitive edge.

The March 2024 Google Core Update has brought about significant changes to search rankings, making it essential for you to adapt your SEO strategies accordingly. By unlocking the potential of your real estate website through these optimization techniques, you can maximize your online visibility and drive more targeted traffic to your business.

Key Changes Introduced in the March 2024 Google Core Update

The March 2024 Google Core Update has brought about several notable changes that have had a significant impact on search rankings.

User Experience (UX)

One of the key changes is an increased emphasis on user experience. Google now places a greater importance on factors such as page loading speed, mobile responsiveness, and overall website performance. Websites that offer a seamless browsing experience and prioritize user satisfaction are more likely to rank higher in search results.

Searcher Intent

Another important change introduced in the update is the improved understanding of search intent. Google's algorithm has become more sophisticated in analyzing user queries and determining the most relevant search results. This means that content that aligns closely with the user's intent, rather than just focusing on specific keywords, is more likely to rank well.


Furthermore, the update has placed a stronger emphasis on E-A-T, which stands for expertise, authoritativeness, and trustworthiness. Google now prioritizes websites that demonstrate expertise in their respective fields, have authoritative content, and are perceived as trustworthy by users. Real estate investors should focus on establishing themselves as industry experts by doing three things:

  1. Publishing well-researched and accurate content
  2. Earning backlinks from reputable sources
  3. Fostering positive user reviews and testimonials.

How Will The Update Impact Search Rankings?

With the increased emphasis on user experience, websites that fail to meet the new standards may experience a drop in rankings. It's crucial for you to optimize your websites to align with the updated ranking factors.

Page Loading Speed

Slow-loading websites not only frustrate users but also rank lower on search engine results pages (SERPs). Real estate investors should prioritize optimizing their website's loading speed by compressing images, minifying code, and leveraging caching techniques. By improving page loading speed, investors can enhance the overall user experience and increase the likelihood of higher search rankings.

Mobile Responsiveness

Additionally, the update has placed a greater emphasis on mobile responsiveness. Investing in a responsive design that adapts seamlessly to different screen sizes and resolutions can significantly improve user experience and boost search rankings.

Relevant Quality Content

Focus on creating comprehensive and informative content that directly addresses the needs and queries of home sellers. By conducting thorough keyword research and incorporating relevant keywords naturally into the content, you can improve your chances of ranking higher in search results.

Effective Strategies for Optimizing SEO in Light of the Update

To optimize your real estate website for the latest Google Core Update, there are several effective strategies you can implement:

  1. Optimize for user experience: Focus on providing a seamless browsing experience by optimizing page loading speed, ensuring mobile responsiveness, and improving overall website performance. Invest in a responsive design, compress images, minify code, and leverage caching techniques to enhance user experience.
  2. Create high-quality, informative content: Develop comprehensive and informative content that directly addresses the needs and questions of your target audience. Conduct thorough keyword research and incorporate relevant keywords naturally into your content. Aim to become an industry expert by publishing well-researched and accurate content that demonstrates your expertise.
  3. Earn backlinks from reputable sources: Establish your website as authoritative by earning backlinks from reputable sources within the real estate industry. Reach out to industry influencers, collaborate with other websites, and contribute guest posts to reputable blogs. High-quality backlinks can significantly improve your website's credibility and search rankings.
  4. Foster positive user reviews and testimonials: Encourage satisfied sellers to leave positive reviews and testimonials on your website or other review platforms. Positive user reviews can enhance your website's trustworthiness and credibility, which in turn can improve search rankings.
  5. Stay updated with algorithm changes: Keep a close eye on future algorithm changes and adapt your SEO strategies accordingly. Google's algorithms are constantly evolving, and staying informed will help you stay ahead of the competition.

How Can Real I Stay Competitive in the Ever-Evolving Digital Landscape?

Video content has become increasingly popular and can be a powerful tool for real estate investors. Create high-quality property walkthrough videos, educational videos, and virtual tours to engage your audience and showcase your properties. Video marketing can help you stand out from the competition and attract motivated seller leads.

Leverage the power of social media to connect with your target audience and build brand awareness. Share valuable content, engage with your followers, and use targeted advertising to reach potential sellers. Platforms like Facebook, Instagram, and LinkedIn can be effective channels for you to promote your REI business.

Virtual reality and augmented reality technologies have revolutionized the way properties are showcased. By offering virtual property tours and allowing potential buyers to visualize properties in a more immersive way, you provide a unique and memorable experience for home sellers.

Common Pitfalls to Avoid When Adjusting to the New Core Update

While optimizing your real estate website for the latest Google Core Update is crucial, avoid common pitfalls that can negatively impact your search rankings. Here are some pitfalls to be aware of:

  1. Keyword stuffing: Avoid overusing keywords in an unnatural and spammy way. Instead, focus on creating high-quality content that genuinely addresses the needs of your audience.
  2. Neglecting mobile responsiveness: With the majority of internet users browsing on mobile devices, neglecting mobile responsiveness can be detrimental to your website's performance. Ensure that your website is fully optimized for mobile devices to provide a seamless user experience.
  3. Ignoring user experience: Prioritize user experience by optimizing page loading speed, improving website performance, and providing a user-friendly interface. Ignoring user experience can lead to higher bounce rates and lower search rankings.
  4. Neglecting local SEO: Real estate is often a local business, so it's important to optimize your website for local search. Claim your Google My Business listing, optimize your website for local keywords, and encourage positive reviews from home sellers.
  5. Lack of regular content updates: Google values fresh and up-to-date content. Neglecting to regularly update your website with new content can lead to lower search rankings. Create a content calendar and consistently publish informative and engaging content to keep your website relevant.

Start Generating 15-30+ Inbound Motivated Seller Leads Every Month

Magnyfi can help you get more motivated seller leads through various paid and organic online marketing strategies. Learn more about how we can help you implement the Motivated Sellers Marketing System in your area.

To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We only work with a limited number of investors per area, so claim your market today!