How to Set Up Your LinkedIn Profile Page for Your REI Business

In our last article about LinkedIn, we discussed the importance of having a LinkedIn business profile page for your real estate investing company. Now that you understand the ‘why’ of LinkedIn, it’s time to understand the ‘how’ of LinkedIn. Below, we provide a quick guide on how to set up your LinkedIn business page.

Some Things to Consider Before You Set Up Your Profile Page:

1. Prepare Your Information Before You Set Up Your Page

LinkedIn provides numerous ways for you to share just about everything you would want to share about your personal profile or your business page. What can people see on your profile?

Profile name (Personal or Business) Photo
Work or business history Website information
Specialties Location
Organization (employees) Summary or Overview

There are other options for providing detailed information on your profile. Before you create your page, it’s a good idea to spend a few minutes and prepare your information in advance. If you have a team, you may want to get their input as well.

2. Make Sure Your Information Is Accurate

For the safety and trust of all members on LinkedIn, you must have a personal profile that reflects your true first and last name to create a Page or help manage one. So, make sure you create a personal profile before you create a business page.

If you create a personal profile with the name of a business, association, or group, your account may be flagged as spam or abuse. So, do not use a personal profile as a business profile. Keep in mind that you can keep your personal profile private and only provide minimal information if you just want to publish and promote your business.

3. Link Your Personal Page and Business Page

That brings us to our next point. You are allowed to have both a personal profile and a business profile. A personal profile focuses on your individual professional image. You can share information about your current role or position, career history, education, skills, and interests. 

The business page focuses solely on the company information we discussed earlier. You can create a personal profile and a business page and then link them. Note: Remember, the ability to create a personal or business profile page is currently only available on your desktop computer. 

Create Your LinkedIn Page Step by Step:

Follow these simple steps to create your LinkedIn page.

Step 1: Click the Work Icon

Click the  Work icon in the top right corner of your LinkedIn homepage.

Step 2: Click ‘Create Company Page’

Click Create a Company Page. Select the Page type you’d like to create from the following options:

  1. Small business
  2. Medium to large business
  3. Showcase page

Enter the Page Identity

Enter your page identity, company or Institution details, and profile details information.

Verify Your Authorization

Check the verification box to confirm you have the right to act on behalf of your company.

Click ‘Create Page’

Click on the ‘Create Page’ button to launch your page. Note: If you receive a red error message, you may not meet the Page creation requirements or have reached the limit for Pages created.

Click ‘Start Building Your Page’

Now that you have the basics down, you can start filling in the details. Click ‘Start Building Your Page’ to build out your page.

Set Administrative Permission

(Note: for current Magnyfi clients who need to add us to help manage their business page)

You can add, edit, or remove page admins through the super admin view or an email notification process. The super admin role is automatically assigned to the creator of a page. Super admins will receive admin requests through their activity tab and can view pending requests through their admin tools.

Note: If you are the only super admin on the Page, you must assign another super admin before removing yourself.

Here’s how you do it:

  1. Access your Page Super admin view.
  2. Click the Admin tools dropdown at the top of the page and select Manage admins.
  3. Click the Page admins or Paid media admins tab.
  4. Click the + Admin button.
  5. Type the name of the member, associated employee, or advertiser you’d like to add to your page in the “Search for a member” text field. If you're a Magnyfi client, you will add ‘Jacob Hicks’ to your page.
  6. Click the member’s name from the menu that appears.
  7. Select the correct Admin role. If you’re adding Jacob to your business page, please select the Admin role.
  8. Click the Save button

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