How to Create YouTube Video Ads for Motivated Seller Leads
YouTube video ads can bring your brand to life and help you reach your audience in a totally new way. Below we provide step-by-step instructions on how to record your video ads.
If you have any further questions, feel free to contact the team at Magnyfi. We are here to help you get the most out of your paid marketing efforts.
Your Step by Step Guide on How to Record Your YouTube Video Ads for Motivated Seller Leads
Recording Instructions:
When recording, make sure your background is presentable. You could film this in your office, outside of your office, in front of a house, etc. Just be sure to avoid filming in front of a plain wall.
You do NOT need fancy recording equipment to do this. If you're using your phone (which is 100% acceptable), make sure you hold it sideways for formatting purposes. If you’re working directly with us (Magnyfi) and your video testimonial needs editing, upload the video file to your Magnyfi Google Drive folder, and we will handle that for you.
Following the Outline
Next, we will give you an outline (not an exact script) because we want this to sound natural and not scripted. What's in italics are just examples of things you can say, however just think of how you would talk to a motivated seller on the phone who asks questions like:
- How does this work?
- What kind of people do you help?
- What are the benefits of working with you vs an agent?
- Why should I choose you instead of your competitor?
“Do you need to sell your house fast in [insert location]?”
Introduction & Establishing Credibility“My name is [insert name], and I'm the [position in business] here at [company name]. For the past [years of experience], we have helped property owners just like you sell their house quickly with no hassle!”
Explain Who You Work With And The Problems They're Likely Facing“Is your house in disrepair? Do you have a tenant inside who's not paying rent? Maybe you inherited a property from your family and you don’t want to deal with the hassle of cleaning & preparing it to sell on the MLS. Or, maybe you just need cash quickly to take care of an unforeseen circumstance. Whatever your reason is, we can help you!”
First Call To Action“To get a fast & fair cash offer on your house, click on the button below, submit your property address, and one of our representatives will contact you to make a cash offer.”
[Benefit 1] Example of benefit below:“We'll give you a cash offer that will close within two weeks or less, and we'll buy the house as-is. It doesn't matter the condition of your property or what kind of content or debris is left behind. We will handle it as-is and take the house off your hands.”
[Benefit 2] Example of benefit below:"When you work with us, you will not need to pay any commissions or realtor fees that can cost you up to 6% more."
Why Other Options Are Not The Way To Go"If you’re skeptical we can help you, I understand. I’ve heard the horror stories of homeowners being burned by a cash buyer who has agreed to purchasing their property, only to be let down on closing day with the transaction falling through.”
Distinguish Yourself“We are not like that. When we make you a cash offer, and you accept it, you don't have to worry about us backing out at the last minute. We will show you our proof of funds so you can sit back and not worry about a thing.”
Re-establishing Expertise / Why You're The Best Option"For the past [number] years, we have bought more than [insert amount of houses], and we can help purchase your house too.”
[Optional] - Separate Yourself Even Further With A Unique Selling Proposition“As an added benefit, once we purchase your house, we will cover the cost of your moving truck!”
Second Call To Action“To get your fair cash offer on your house, click on the button below, submit your property address, and we will contact you to make a cash offer. Thanks, we look forward to speaking with you!”
Buy One to Three More Houses Every Month With Our Motivated Seller Prospects Online Marketing Program
Magnyfi can help you get more qualified, motivated seller leads through various paid and organic online marketing strategies. Learn more about how we can help you implement the Motivated Seller Prospects Online Marketing Program in your area.
To check the availability of your market, fill out our application form or contact us at (877) 404-1382, and we will walk you through the process. We only work with a limited number of investors per area, so claim your market today!
