Building Credibility Online as a Real Estate Investor
To be competitive in today’s real estate market, you need to establish credibility and authority that gives you leverage over your competitors and attracts high-level business partners. While mailouts and personal meetings can go a long way in earning trust, you can gain as much – if not more – traction in building your brand online.
Establishing credibility happens when you produce a consistent and compelling message that resonates with your audience across multiple marketing channels. For instance, you make a name for your company on your website, social media pages, Google ads, email campaigns, and banner ads. The more channels you utilize to market yourself, the greater your visibility is on the Internet. Below, we look at some powerful ways to build credibility online as a real estate investor.
Why Is Credibility Online Important for Your Business?
Credibility Leads to Authority
Part of your ability to close real estate deals lies in how you are perceived in the industry. If you are seen as trustworthy, hard-working, and ethical, you are more likely to gain the confidence of home sellers, real estate professionals, and potential business partners. However, if you are seen as a renegade or a person who lacks stability, just landing your first deal can be a sizable challenge.
So, how do you establish authority online? There are several strategies that you can integrate, including:
- Focus on a specific or topic area.
- Put in the hours with your online marketing channels.
- Become a blogger or hire a blogger.
- Create vlogs, live video streams, or a radio show.
- Create webinars.
Your Audience Will Judge You by Your Website
Have you ever driven in front of a store that you assumed was closed or probably in bankruptcy, only to find out that the business is thriving? What caused you to assume that it was doing poorly? It was likely the condition of the property. The grounds may have been neglected, and the building is in desperate need of a paint job. The signs may be outdated and the inside dirty or unorganized. Don’t be surprised if the business is missing out on hundreds of potential customers simply because of the way the property looks.
The same thing applies to your online presence. Viewers will judge your professionalism and credibility based on how well your website is designed and updated. When building a website, consider these suggestions:
- Outsource your web design and maintenance – leave it to the professionals.
- Update all images, photos, and graphics.
- Update the written content and continue to add content regularly.
- Spend a little extra for a clean, modern, ultra-professional layout.
- Make sure the website is easy to use and navigate.
- Make sure that all information is accurate and current.
Your Competition Is Already Way Ahead of You
As of July 2018, 53% of people in the U.S. use Mobile devices compared to 43% on desktop. Nearly 80 percent of all people use the Internet to search for a product or service. In addition, 75 percent of people making purchasing (or selling) decisions are influenced by something they see while browsing online. Companies that respond to these statistics by deploying effective marketing strategies are pulling ahead of the competition.
Another way to look at it is this: if you are not online, your business doesn’t exist. Even if you work harder, develop your skills as a negotiator, and even have a few contacts in your network, you can’t compete with the investor who reaches more people with less time, money, and effort. Your competition will be perceived as more credible even if they are not simply because they are online.
You Can Quickly Convert Visitors into Leads
Once you develop an online presence through various marketing channels, your next step is to create an online marketing strategy that quickly converts visitors into solid leads and, ultimately, real estate deals. If your content – media and written – does not capture and keep your reader’s attention, you will lose them quickly, and they will move on to the next investor.
There are numerous ways to improve your conversion rates and reduce your bounce rates on any digital platform. For instance, know your selling points, refine your message, and target your preferred audience. Use social proof such as testimonials, videos, and influencer endorsements to give you build your credibility as you go. Also, make sure you take care of the technical issues that could plague your site’s performance. Improve your upload speeds, make sure all links work, and all tools perform correctly.
Contact MSP for Marketing and Ad Solutions
If you are ready to take your real estate investment business to the next level, contact Motivated Seller Prospects today. Learn more about how we can help you implement the Motivated Seller Prospects Marketing Program in your area. To check the availability of your market, fill out our application form or contact us at (877) 540-4248, and we will walk you through the process. We work with a limited number of real estate investors per market, so claim my market today.