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September 10, 2021

Is Google Changing the Title Tag of Your Web Page?

Is Google Changing the Search (Meta) Title of Your Web Page? Perform a random Google search, and your first impression of any search listing that pops up is determined by what you see in the title tag. for this reason alone, marketing agencies, content writers, and SEO specialists spend countless hours and resources formulating and ….

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September 6, 2021

What the Eviction Moratorium Could Mean for Real Estate Investors

What the Eviction Moratorium Could Mean for Real Estate Investors Last week the Supreme Court rejected the Biden administration’s moratorium on landlord evictions. The ban could spell trouble for both tenants and landlords. A tenant unable to pay their monthly rent (in some cases, for several months) could find themselves without a legal precedent for ….

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August 6, 2021

Why Remarketing Is Crucial for Real Estate Investors

Why Remarketing Is Crucial for Real Estate Investors Remarketing (a.k.a., behavioral retargeting) is a form of online marketing in which you develop ads and marketing strategies aimed at your target audience based on their behavior across the Internet.  Remarketing ads involve tagging a potential motivated seller by including a pixel on a webpage, which inserts ….

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July 23, 2021

Your Guide to Writing SEO-Driven Web Content

Your Guide to Writing SEO-Driven Web Content In 1996, Bill Gates coined the phrase, “Content is King.” Nearly 25 years later, digital marketing agencies still contend that content is the most important component of an SEO strategy. Despite claims to the contrary – largely due to trending mediums such as graphics and videos – no ….

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July 16, 2021

How to Automate Your Real Estate Lead Follow-Up

How to Automate Your Real Estate Lead Follow-Up Nearly 75% of all real estate investment companies use marketing automation tools. Automation tools are already widely accepted by the vast majority of brands and marketers in the industry, giving them the edge they need to outperform the competition. In essence, if you’re not using automation, your ….

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July 13, 2021

Real Estate Investor’s Guide to Google’s Latest Update

Real Estate Investor’s Guide to Google’s Latest Update Google officially launched its June 2021 Core Update on June 02, 2021. However, unlike previous updates, the latest version drew an underwhelming response from SEO experts across the industry. One reason for this is that there were few, if any, major tool updates – i.e., the kind ….

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