Blog

January 10, 2022

5 Digital Marketing Myths You Should Avoid in 2022

5 Digital Marketing Myths You Should Avoid in 2022 One of the biggest myths in digital marketing is that you don’t need it. Many of these myths are started and perpetuated due to false assumptions or misunderstandings about digital marketing and how it benefits your real estate investments company. What’s worse is that these myths ….

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December 30, 2021

What Are Negative Keywords (And How to Use Them)?

What Are Negative Keywords (And How to Use Them)? In search engine optimization (SEO), keywords are at the center of your entire marketing strategy. Whether you are using paid advertising or organic search, the right keywords put you in touch with your target audience – in this case, motivated sellers. Keywords can also position your ….

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December 23, 2021

Why Your Real Estate Investment Business Needs Social Media Marketing

Why Your Real Estate Investment Business Needs Social Media Marketing Here’s a hard truth: If your real estate business is not on social media, your competition is already way ahead of you – and probably gobbling up your potential leads. According to the latest data, nearly 97 percent of all businesses in the U.S. have ….

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December 16, 2021

How to Write Brand Messaging That Converts

How to Write Brand Messaging That Converts You are a successful real estate investor because you know how to talk to motivated sellers and have learned the art of negotiating a deal. However, transitioning that power of persuasion onto your website or social media page requires a different approach and marketing mindset.  Your online platform ….

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December 10, 2021

How to Troubleshoot and Fix Google Ads Tracking Problems

How to Troubleshoot and Fix Google Ads Tracking Problems Conversion tracking is a free Google Paid Ads tool that shows you what happens after a customer interacts with your ads — whether they filled out a contact form, signed up for your newsletter, called your business, or responded to a banner ad. When a customer ….

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December 1, 2021

Troubleshooting Facebook Tracking Errors

Troubleshooting Facebook Tracking Errors One of the benefits of digital marketing is your ability to monitor and measure your marketing campaigns using advanced analytics and tracking and gathering hard data. Few platforms help you track your paid ads as well as Facebook. Using the Facebook Pixel, you can collect data that allows you to assess ….

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