Your website is the hub of your entire marketing strategy. As such, it should be your primary source of motivated home seller leads and conversions. It should also be the .....
December 7, 2022
Blog
November 16, 2022
5 Tips for Managing Qualified Motivated Seller Leads
If you are a real estate investor with the highly coveted ability to attract a high number of motivated seller leads, you need to ask yourself two primary questions:"What is .....
November 8, 2022
Your 2022 Year-End Marketing Checklist
2022 brought a lot of challenges to the real estate market. Both buyers and sellers faced inflation, higher interest rates, housing shortages, supply shortages, and greater competition in the marketplace. .....
November 2, 2022
The Importance of Tracking and Analyzing Your Ad Campaigns
When developing your marketing strategy for attracting motivated seller leads and converting them into real estate deals, you want to employ a multi-faceted approach that includes as many different traditional .....
October 27, 2022
Flip Hacking Live 2022 Recap
Last week, our marketing manager, Drew Wood, and I attended Bill Allen's Flip Hacking Live Event in Orlando alongside a thousand wholesalers and investors from across the US.Jump to: 1. .....
October 21, 2022
Changes in the Facebook Ads Housing Policy
Facebook has removed the ability to create Special Ad Audiences from the Ads Manager. The new policy went into effect on August 25th, 2022. As of October 12th, Facebook has paused .....
October 7, 2022
Marketing Strategies for Motivated Home Sellers in Foreclosure
According to ATTOM Data Solutions, a leading curator of real estate data, there were 164,581 U.S. properties with foreclosure filings — default notices, scheduled auctions or bank repossessions — in the .....
October 3, 2022
Magnyfi’s Intelligent Postcard Retargeting
Website conversion is a consistent challenge for every real estate investment business. Regardless of how well designed your marketing strategy is and how well you reach your target audience, up .....
September 21, 2022
8 Tips for Running Facebook Ads
Facebook Ads can significantly benefit your real estate investment business, helping expand your market reach and find more motivated seller leads. The audience on Facebook is endless and spans numerous .....
September 21, 2022
Google September Core Update
Magnyfi’s paid ads team works especially hard to help real estate investors get more motivated seller leads in their target markets. Our success lies in the marketing strategies we adopt .....
September 12, 2022
Magnyfi Makes Real Estate Bees Best Facebook Ad Services List
Magnyfi’s paid ads team works especially hard to help real estate investors get more motivated seller leads in their target markets. Our success lies in the marketing strategies we adopt .....
August 12, 2022
How to Manage Seller Reviews
In a recent blog entitled, “How to Get Customer Reviews and Testimonials”, we showed you how to encourage a seller to leave a review or testimonial after you close on their .....
August 1, 2022
Working With a Digital Marketing Agency: What’s My Role As the Client
Chances are, if you are hiring a digital marketing agency to help you with branding, SEO, reputation management, and paid ads for your real estate investment business, two things are .....
June 24, 2022
When Can I Expect to See Results from My SEO Strategy?
Marketing always has been and always will be a long game, and that is especially true when talking about search engine optimization (SEO). The business of marketing is identical to farming. No .....
June 14, 2022
How to Improve Your Website’s Conversion Rate
How to Increase Your Website’s Conversion Rate The primary purpose of your real estate investment website is to convert visitors into motivated seller leads. If you don’t have a high-converting website, .....
May 27, 2022
How to Write a Google Review Without a Gmail Account
How to Write a Google Review Without Creating a Gmail AccountAs a real estate investor or home buyer, your business lives and dies with your reputation. Much of that reputation .....
May 20, 2022
Google is Retiring the Google My Business (GMB) App
Google is Retiring the Google My Business (GMB) AppIn 2021, Google updated Google My Business, allowing users to manage their business profile exclusively through Maps and Search. The switch made .....
May 6, 2022
Our Investor Carrot Review
While every real estate investor does marketing a little differently, there’s one thing highly successful investors all have in common: a website. Whether building their own site, using a content .....
April 29, 2022
How to Update Your Google Ads Billing Information
How to Update Your Google Ads Billing InformationOnce you sign up for a Google Ads account, you’ll discover that there are many options for managing and fine-tuning your account and .....
April 22, 2022
How to Edit or Update a Payment Method on Facebook Paid Ads
How to Edit or Update a Payment Method on Facebook for Paid AdsTo keep your Facebook Ads running like clockwork, you need to keep your payment information current. Below is .....
April 14, 2022
How to Create a Facebook Business Manager for Your REI Business
How to Create a Facebook Business Manager for Your REI BusinessIf you currently have a Facebook personal profile and business page, you can enhance certain features and change your privacy .....
April 8, 2022
How to Create a Facebook Page for Your REI Business
Of all the social media platforms real estate investors can use to promote their business, Facebook is still prime digital real estate (pardon the pun). With close to 262 million .....
March 18, 2022
How to Find Motivated Seller Leads
How to Find Motivated Seller LeadsAs real estate investors, we all know what a motivated seller is - someone who is in a situation where they need to sell their .....
March 18, 2022
How to Create a Powerful ‘About Us’ Page on Your REI Website
How to Create a Powerful ‘About Us’ Page on Your REI WebsiteOf all the pages on your real estate investor website, one of the most important pages is the ‘About .....
March 4, 2022
How to Create YouTube Video Ads for Motivated Seller Leads
How to Create YouTube Video Ads for Motivated Seller LeadsYouTube video ads can bring your brand to life and help you reach your audience in a totally new way. Below .....
March 2, 2022
How to Get Reviews and Video Testimonials from Motivated Sellers
How to Get Reviews and Video Testimonials from Motivated SellersImagine if your real estate investment business never received reviews from home sellers or other people you work with? How will .....
February 25, 2022
Why You Should Have a LinkedIn Business Page for Your REI Business
Why Should You Use a LinkedIn Business Page for Your REI BusinessWhen you mention social media marketing, most real estate investors think of Facebook or YouTube. However, another creative marketing .....
February 18, 2022
How to Set Up Your LinkedIn Profile Page for Your REI Business
In our last article about LinkedIn, we discussed the importance of having a LinkedIn business profile page for your real estate investing company. Now that you understand the ‘why’ of .....
February 4, 2022
How to Create High-Converting PPC Google Ads
How to Create High Converting PPC Google AdsWith Google Ads, you can boost your marketing strategy and create more visibility online. PPC gives you a foothold in a market filled .....
January 28, 2022
10 Ways to Speed Up Your Web Page Load Time
10 Ways to Speed Up Your Web Page Load TimeIf a motivated seller visits your website but can’t load your web page within a few seconds, they’re not going to .....
January 25, 2022
What Is Geotagging and How Does It Help SEO?
What Is Geotagging and How Does It Help SEO?In simple terms, geotagging is the process of assigning a geographical location to a media file on an online platform such as .....
January 10, 2022
5 Digital Marketing Myths You Should Avoid in 2022
5 Digital Marketing Myths You Should Avoid in 2022One of the biggest myths in digital marketing is that you don’t need it. Many of these myths are started and perpetuated .....
December 30, 2021
What Are Negative Keywords (And How to Use Them)?
What Are Negative Keywords (And How to Use Them)?In search engine optimization (SEO), keywords are at the center of your entire marketing strategy. Whether you are using paid advertising or .....
December 23, 2021
Why Your Real Estate Investment Business Needs Social Media Marketing
Here’s a hard truth: If your real estate business is not on social media, your competition is already way ahead of you - and probably gobbling up your potential leads. .....
December 16, 2021
How to Write Brand Messaging That Converts
How to Write Brand Messaging That ConvertsYou are a successful real estate investor because you know how to talk to motivated sellers and have learned the art of negotiating a .....
December 10, 2021
How to Troubleshoot and Fix Google Ads Tracking Problems
How to Troubleshoot and Fix Google Ads Tracking ProblemsConversion tracking is a free Google Paid Ads tool that shows you what happens after a customer interacts with your ads -- .....
December 1, 2021
Troubleshooting Facebook Tracking Errors
Troubleshooting Facebook Tracking ErrorsOne of the benefits of digital marketing is your ability to monitor and measure your marketing campaigns using advanced analytics and tracking and gathering hard data. Few .....
November 29, 2021
A Guide to Start Using Google Analytics 4
A Guide to Start Using Google Analytics 4In October, Google announced the release of Google Analytics 4, citing it as an analytics tool that provides smarter insights to improve ROI. .....
November 19, 2021
How to Recover from Google Algorithms Updates
How to Recover from Google Algorithms UpdatesFew things in the digital world are as anticipated - and feared - as Google algorithms updates. Google updates can have significant implications for .....
November 11, 2021
Why You Should Make the Switch to Google Analytics 4
Why You Should Make the Switch to Google Analytics 4It’s been over a year (Oct 2020) since Google introduced Google Analytics 4, the next product in the analytics platform. GA4 .....
October 29, 2021
5 Metrics You Should Be Tracking for Your REI Business
5 Metrics You Should Be Tracking for Your REI BusinessOne of the downsides of traditional marketing is that it has always been difficult - in some cases, impossible - to .....
October 22, 2021
How to Use Internal Links in Your Content
How to Use Internal Links in Your ContentOne of the most overlooked gems in your SEO arsenal is internal links. These are the hyperlinks on your website or social media .....
October 13, 2021
What is the Google Search Console and How Does It Affect Your Website’s Performance?
What is the Google Search Console and How Does It Affect Your Website’s Performance?Last week, Google reported that the Google Search Console lost data in the month of August. As .....
October 8, 2021
How Real Estate Investors Can Optimize Google PPC Ads
How Real Estate Investors Can Optimize Google PPC AdsMost real estate investors will tell you that their online marketing campaigns live and die with paid ads. While Facebook ads and .....
October 1, 2021
Keyword Guide for Real Estate Investors
The Ultimate Keyword Guide for Real Estate InvestorsIn the massive world of digital marketing and platform optimization, every SEO strategy that exists is built upon a foundation of keywords. The .....
September 24, 2021
How to Develop a Local SEO Strategy That Connects with Your Market
How to Develop a Local SEO Strategy That Connects with Your MarketThe goal of SEO is to create more visibility for your online platform, drive more traffic to the platform, .....
September 17, 2021
Should I Optimize My Website for Bing?
Should I Optimize My Website for Bing?When it comes to search engines, Google is, without a doubt, the undisputed platform. Although Google does not release its search volume data, a .....
September 10, 2021
Is Google Changing the Title Tag of Your Web Page?
Is Google Changing the Search (Meta) Title of Your Web Page?Perform a random Google search, and your first impression of any search listing that pops up is determined by what .....
September 6, 2021
What the Eviction Moratorium Could Mean for Real Estate Investors
What the Eviction Moratorium Could Mean for Real Estate InvestorsLast week the Supreme Court rejected the Biden administration’s moratorium on landlord evictions. The ban could spell trouble for both tenants .....
August 6, 2021
Why Remarketing Is Crucial for Real Estate Investors
Why Remarketing Is Crucial for Real Estate InvestorsRemarketing (a.k.a., behavioral retargeting) is a form of online marketing in which you develop ads and marketing strategies aimed at your target audience .....
July 23, 2021
Your Guide to Writing SEO-Driven Web Content
Your Guide to Writing SEO-Driven Web ContentIn 1996, Bill Gates coined the phrase, “Content is King.” Nearly 25 years later, digital marketing agencies still contend that content is the most .....
July 16, 2021
How to Automate Your Real Estate Lead Follow-Up
How to Automate Your Real Estate Lead Follow-UpNearly 75% of all real estate investment companies use marketing automation tools. Automation tools are already widely accepted by the vast majority of .....
July 13, 2021
Real Estate Investor’s Guide to Google’s Latest Update
Real Estate Investor’s Guide to Google’s Latest UpdateGoogle officially launched its June 2021 Core Update on June 02, 2021. However, unlike previous updates, the latest version drew an underwhelming response .....
May 21, 2021
How to Make the Most of Facebook Ads for Real Estate Investors
How to Make the Most of Facebook Ads for Real Estate InvestorsIf you are looking for a way to expand your market and reach your target audience, Facebook provides all .....
March 3, 2021
Building Credibility Online as a Real Estate Investor
Building Credibility Online as a Real Estate InvestorTo be competitive in today’s real estate market, you need to establish credibility and authority that gives you leverage over your competitors and .....
September 15, 2020
How to Get Motivated Seller Leads During the COVID-19 Pandemic
How to Get Motivated Seller Leads During the COVID-19 PandemicIt’s been over a year since the COVID-19 pandemic outbreak. Yet, little has been done to reboot the economy or real .....
