Real estate investors are increasingly turning to data-driven decision-making to enhance their market strategies, and Google Analytics 360 stands out as a pivotal tool in this digital era.Unlocking the Power .....
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Can Google AdWords Really Help You Find Motivated Sellers? Let’s Find Out!
The real estate industry is a bustling marketplace, teeming with buyers, sellers, and investors. If you're a real estate investor, you're probably always on the lookout for motivated seller leads.Can .....
Maximize Efficiency and Profitability: How CRM Can Benefit Real Estate Investors
In the highly competitive world of real estate investing, professionals need to leverage every tool at their disposal to gain an edge and attract motivated seller leads.Maximize Efficiency and Profitability: .....
SEO Strategies Every Real Estate Investor Should Know About
In the highly competitive real estate market, standing out from the crowd is crucial. In this digital age, where the majority of potential clients initiate their search for properties online, .....
A Guide to Successful Google Ads Verification for Real Estate Investors
The world of real estate investing is rapidly evolving, and staying competitive necessitates a robust online presence. Among the many digital marketing strategies available, Google Paid Ads has emerged as .....
Boost Your ROI: Top Google Ad Strategies for Real Estate Investors
As a real estate investor, you look for opportunities to purchase properties at a favorable price. You rely on motivated seller leads who are eager to sell their properties quickly. .....
The Power of ChatGPT: A Game-Changer for Real Estate Investors
If you're a real estate investor, you know that standing out online is important. That's where tools like ChatGPT come in. ChatGPT uses AI and algorithms to make digital marketing .....
How to Outrank Competitors in Local Searches as a Real Estate Investor
As a real estate investor looking to attract motivated sellers, your online presence is vital to your marketing strategy. The digital landscape offers a vast arena to establish your brand .....
Boost Your REI Business with These Digital Marketing Techniques
In the world of real estate, cash home buyers are a unique segment. They are not just investors looking to flip properties for profit but often individuals who are in .....
How Relevant Content Catapults Your Website’s Performance
In digital marketing, content is king. But it's not just about creating any content. Your goal should be to create relevant content that resonates with motivated seller leads and helps .....
Launch Control: The Ultimate SMS Marketing Platform for Real Estate Professionals
In today's fast-paced real estate industry, staying connected with motivated seller leads and effectively marketing your properties is crucial for success. If you are just starting out as an investor .....
A2P 10DLC for Real Estate Investors: Everything You Need to Know
In recent years, text messaging has become an essential communication tool for real estate investment businesses. It provides a direct and efficient way to connect with motivated seller leads and .....
Mastering Keyword Research Basics for Real Estate Investors
Keyword research is the foundation of any successful search engine optimization (SEO) strategy. It helps you identify the most relevant terms and phrases that your target audience is searching for, allowing .....
Mastering Facebook Audiences: A Comprehensive Guide for Real Estate Investors
Facebook advertising has become a go-to marketing tool for real estate investment businesses looking to connect with motivated sellers. With nearly 2.5 billion active users, Facebook offers a vast and .....
Building Strong Connections: Why Link-Building is Vital for Your REI Website’s Success
As a website owner, you know how challenging it can be to get your website to rank high in search engine results.This is where link building comes in. Link building .....
Revamp Your Site’s Success: The Importance of SEO Updates in Refreshing Your REI Website Content
One of the most common mistakes that real estate investors make in designing and developing their website is the ‘one-and-done’ approach. This strategy includes putting up a site, adding the .....
Why Upgrading to Google Analytics 4 is a Game-Changer for Your Real Estate Investment Business
Google Analytics collects, measures, and analyzes data from a website to understand its performance, seller behavior, and other metrics. It is an essential tool for your real estate businesses’ online .....
Knowing Your Numbers When Marketing
Everything in marketing comes down to data. Even before the digital age, real estate investors relied on feedback and data from traditional marketing strategies such as direct mail, radio and TV .....
What is Chat GPT and What Does it Mean for Real Estate Investors?
Our prediction for the most used term in digital marketing in 2023 is ChatGPT. Over the last six months, This AI copywriting tool - which seems to have come out of .....
D.E.A.L. Method Academy
At Magnyfi, our marketing team spends countless hours creating ways to help your real estate wholesaling and/or investment business succeed. We go beyond the normal services that digital marketing agencies .....
How to Build Credibility as a Real Estate Investor in 2023
To be competitive in today’s real estate market, you need to establish credibility and authority that gives you leverage over your competitors and allows you to generate motivated seller leads .....
Here’s Your Year-End SEO Audit Checklist to Optimize Your Website
Your website is the hub of your entire marketing strategy. As such, it should be your primary source of motivated home seller leads and conversions. It should also be the .....
5 Tips for Managing Qualified Motivated Seller Leads
If you are a real estate investor with the highly coveted ability to attract a high number of motivated seller leads, you need to ask yourself two primary questions:"What is .....
Your 2022 Year-End Marketing Checklist
2022 brought a lot of challenges to the real estate market. Both buyers and sellers faced inflation, higher interest rates, housing shortages, supply shortages, and greater competition in the marketplace. .....
The Importance of Tracking and Analyzing Your Ad Campaigns
When developing your marketing strategy for attracting motivated seller leads and converting them into real estate deals, you want to employ a multi-faceted approach that includes as many different traditional .....
Flip Hacking Live 2022 Recap
Last week, our marketing manager, Drew Wood, and I attended Bill Allen's Flip Hacking Live Event in Orlando alongside a thousand wholesalers and investors from across the US.Jump to: 1. .....
Changes in the Facebook Ads Housing Policy
Facebook has removed the ability to create Special Ad Audiences from the Ads Manager. The new policy went into effect on August 25th, 2022. As of October 12th, Facebook has paused .....
Marketing Strategies for Motivated Home Sellers in Foreclosure
According to ATTOM Data Solutions, a leading curator of real estate data, there were 164,581 U.S. properties with foreclosure filings — default notices, scheduled auctions or bank repossessions — in the .....
Magnyfi’s Intelligent Postcard Retargeting
Website conversion is a consistent challenge for every real estate investment business. Regardless of how well designed your marketing strategy is and how well you reach your target audience, up .....
8 Tips for Running Facebook Ads
Facebook Ads can significantly benefit your real estate investment business, helping expand your market reach and find more motivated seller leads. The audience on Facebook is endless and spans numerous .....
Google September Core Update
Magnyfi’s paid ads team works especially hard to help real estate investors get more motivated seller leads in their target markets. Our success lies in the marketing strategies we adopt .....
Magnyfi Makes Real Estate Bees Best Facebook Ad Services List
Magnyfi’s paid ads team works especially hard to help real estate investors get more motivated seller leads in their target markets. Our success lies in the marketing strategies we adopt .....
How to Manage Seller Reviews
In a recent blog entitled, “How to Get Customer Reviews and Testimonials”, we showed you how to encourage a seller to leave a review or testimonial after you close on their .....
Working With a Digital Marketing Agency: What’s My Role As the Client
Chances are, if you are hiring a digital marketing agency to help you with branding, SEO, reputation management, and paid ads for your real estate investment business, two things are .....
When Can I Expect to See Results from My SEO Strategy?
Marketing always has been and always will be a long game, and that is especially true when talking about search engine optimization (SEO). The business of marketing is identical to farming. No .....
How to Improve Your Website’s Conversion Rate
How to Increase Your Website’s Conversion Rate The primary purpose of your real estate investment website is to convert visitors into motivated seller leads. If you don’t have a high-converting website, .....
How to Write a Google Review Without a Gmail Account
How to Write a Google Review Without Creating a Gmail AccountAs a real estate investor or home buyer, your business lives and dies with your reputation. Much of that reputation .....
Google is Retiring the Google My Business (GMB) App
Google is Retiring the Google My Business (GMB) AppIn 2021, Google updated Google My Business, allowing users to manage their business profile exclusively through Maps and Search. The switch made .....
Our Investor Carrot Review
While every real estate investor does marketing a little differently, there’s one thing highly successful investors all have in common: a website. Whether building their own site, using a content .....
How to Update Your Google Ads Billing Information
How to Update Your Google Ads Billing InformationOnce you sign up for a Google Ads account, you’ll discover that there are many options for managing and fine-tuning your account and .....
How to Edit or Update a Payment Method on Facebook Paid Ads
How to Edit or Update a Payment Method on Facebook for Paid AdsTo keep your Facebook Ads running like clockwork, you need to keep your payment information current. Below is .....
How to Create a Facebook Business Manager for Your REI Business
How to Create a Facebook Business Manager for Your REI BusinessIf you currently have a Facebook personal profile and business page, you can enhance certain features and change your privacy .....
How to Create a Facebook Page for Your REI Business
Of all the social media platforms real estate investors can use to promote their business, Facebook is still prime digital real estate (pardon the pun). With close to 262 million .....
How to Find Motivated Seller Leads
How to Find Motivated Seller LeadsAs real estate investors, we all know what a motivated seller is - someone who is in a situation where they need to sell their .....
How to Create a Powerful ‘About Us’ Page on Your REI Website
How to Create a Powerful ‘About Us’ Page on Your REI WebsiteOf all the pages on your real estate investor website, one of the most important pages is the ‘About .....
How to Create YouTube Video Ads for Motivated Seller Leads
How to Create YouTube Video Ads for Motivated Seller LeadsYouTube video ads can bring your brand to life and help you reach your audience in a totally new way. Below .....
How to Get Reviews and Video Testimonials from Motivated Sellers
How to Get Reviews and Video Testimonials from Motivated SellersImagine if your real estate investment business never received reviews from home sellers or other people you work with? How will .....
Why You Should Have a LinkedIn Business Page for Your REI Business
Why Should You Use a LinkedIn Business Page for Your REI BusinessWhen you mention social media marketing, most real estate investors think of Facebook or YouTube. However, another creative marketing .....
How to Set Up Your LinkedIn Profile Page for Your REI Business
In our last article about LinkedIn, we discussed the importance of having a LinkedIn business profile page for your real estate investing company. Now that you understand the ‘why’ of .....
How to Create High-Converting PPC Google Ads
How to Create High Converting PPC Google AdsWith Google Ads, you can boost your marketing strategy and create more visibility online. PPC gives you a foothold in a market filled .....
10 Ways to Speed Up Your Web Page Load Time
10 Ways to Speed Up Your Web Page Load TimeIf a motivated seller visits your website but can’t load your web page within a few seconds, they’re not going to .....
What Is Geotagging and How Does It Help SEO?
What Is Geotagging and How Does It Help SEO?In simple terms, geotagging is the process of assigning a geographical location to a media file on an online platform such as .....
5 Digital Marketing Myths You Should Avoid in 2022
5 Digital Marketing Myths You Should Avoid in 2022One of the biggest myths in digital marketing is that you don’t need it. Many of these myths are started and perpetuated .....
What Are Negative Keywords (And How to Use Them)?
What Are Negative Keywords (And How to Use Them)?In search engine optimization (SEO), keywords are at the center of your entire marketing strategy. Whether you are using paid advertising or .....
Why Your Real Estate Investment Business Needs Social Media Marketing
Here’s a hard truth: If your real estate business is not on social media, your competition is already way ahead of you - and probably gobbling up your potential leads. .....
How to Write Brand Messaging That Converts
How to Write Brand Messaging That ConvertsYou are a successful real estate investor because you know how to talk to motivated sellers and have learned the art of negotiating a .....
How to Troubleshoot and Fix Google Ads Tracking Problems
How to Troubleshoot and Fix Google Ads Tracking ProblemsConversion tracking is a free Google Paid Ads tool that shows you what happens after a customer interacts with your ads -- .....
Troubleshooting Facebook Tracking Errors
Troubleshooting Facebook Tracking ErrorsOne of the benefits of digital marketing is your ability to monitor and measure your marketing campaigns using advanced analytics and tracking and gathering hard data. Few .....
A Guide to Start Using Google Analytics 4
A Guide to Start Using Google Analytics 4In October, Google announced the release of Google Analytics 4, citing it as an analytics tool that provides smarter insights to improve ROI. .....
How to Recover from Google Algorithms Updates
How to Recover from Google Algorithms UpdatesFew things in the digital world are as anticipated - and feared - as Google algorithms updates. Google updates can have significant implications for .....
Why You Should Make the Switch to Google Analytics 4
Why You Should Make the Switch to Google Analytics 4It’s been over a year (Oct 2020) since Google introduced Google Analytics 4, the next product in the analytics platform. GA4 .....
5 Metrics You Should Be Tracking for Your REI Business
5 Metrics You Should Be Tracking for Your REI BusinessOne of the downsides of traditional marketing is that it has always been difficult - in some cases, impossible - to .....
How to Use Internal Links in Your Content
How to Use Internal Links in Your ContentOne of the most overlooked gems in your SEO arsenal is internal links. These are the hyperlinks on your website or social media .....
What is the Google Search Console and How Does It Affect Your Website’s Performance?
What is the Google Search Console and How Does It Affect Your Website’s Performance?Last week, Google reported that the Google Search Console lost data in the month of August. As .....
How Real Estate Investors Can Optimize Google PPC Ads
How Real Estate Investors Can Optimize Google PPC AdsMost real estate investors will tell you that their online marketing campaigns live and die with paid ads. While Facebook ads and .....
Keyword Guide for Real Estate Investors
The Ultimate Keyword Guide for Real Estate InvestorsIn the massive world of digital marketing and platform optimization, every SEO strategy that exists is built upon a foundation of keywords. The .....
How to Develop a Local SEO Strategy That Connects with Your Market
How to Develop a Local SEO Strategy That Connects with Your MarketThe goal of SEO is to create more visibility for your online platform, drive more traffic to the platform, .....
Should I Optimize My Website for Bing?
Should I Optimize My Website for Bing?When it comes to search engines, Google is, without a doubt, the undisputed platform. Although Google does not release its search volume data, a .....
Is Google Changing the Title Tag of Your Web Page?
Is Google Changing the Search (Meta) Title of Your Web Page?Perform a random Google search, and your first impression of any search listing that pops up is determined by what .....
What the Eviction Moratorium Could Mean for Real Estate Investors
What the Eviction Moratorium Could Mean for Real Estate InvestorsLast week the Supreme Court rejected the Biden administration’s moratorium on landlord evictions. The ban could spell trouble for both tenants .....
Why Remarketing Is Crucial for Real Estate Investors
Why Remarketing Is Crucial for Real Estate InvestorsRemarketing (a.k.a., behavioral retargeting) is a form of online marketing in which you develop ads and marketing strategies aimed at your target audience .....
Your Guide to Writing SEO-Driven Web Content
Your Guide to Writing SEO-Driven Web ContentIn 1996, Bill Gates coined the phrase, “Content is King.” Nearly 25 years later, digital marketing agencies still contend that content is the most .....
How to Automate Your Real Estate Lead Follow-Up
How to Automate Your Real Estate Lead Follow-UpNearly 75% of all real estate investment companies use marketing automation tools. Automation tools are already widely accepted by the vast majority of .....
Real Estate Investor’s Guide to Google’s Latest Update
Real Estate Investor’s Guide to Google’s Latest UpdateGoogle officially launched its June 2021 Core Update on June 02, 2021. However, unlike previous updates, the latest version drew an underwhelming response .....
How to Make the Most of Facebook Ads for Real Estate Investors
How to Make the Most of Facebook Ads for Real Estate InvestorsIf you are looking for a way to expand your market and reach your target audience, Facebook provides all .....
Building Credibility Online as a Real Estate Investor
Building Credibility Online as a Real Estate InvestorTo be competitive in today’s real estate market, you need to establish credibility and authority that gives you leverage over your competitors and .....
How to Get Motivated Seller Leads During the COVID-19 Pandemic
How to Get Motivated Seller Leads During the COVID-19 PandemicIt’s been over a year since the COVID-19 pandemic outbreak. Yet, little has been done to reboot the economy or real .....