In 2013, Magnyfi founder, Jacob Hicks, began his entrepreneurial journey in the network marketing industry. Seeking opportunities for professional growth, he discovered the concept of online lead generation by building out landing pages and driving traffic through various channels. This concept opened up a new world.
In 2015, Jacob used his marketing experience to join Google as an account strategist on their UMM (upper mass market) team. Google provided Jacob with a book of contacts made up of hundreds of businesses whose combined quarterly ad spend averaged around $1M. Jacob consulted with these businesses to drive up their ROI, leveraging their ability to scale their marketing budget and grow their business. In less than a year, he climbed up his department’s leaderboard into the top 5 performers on a team of over 70 strategists. While consulting with businesses across the US, Jacob identified two key problems:
1. Poor Marketing Strategy
Businesses did not have a complete marketing strategy in place while running Google ads. Without a properly optimized landing page or website, they failed to maximize their ad spend. If the businesses did successfully generate leads, they would often lose opportunities due to a poor, non-systemized follow up process. Without key components in place, their chances of a successful Google ad campaign were slim.
2. Poor Marketing Management
The second issue Jacob identified was poor marketing management from digital marketing agencies that represented their clients. When contacting business owners to offer help with Google ads, owners would refer Jacob to the digital marketing agency managing their Google Ad campaigns. In numerous cases, these agencies were poorly managing their client’s Google ad spend dollars among other issues.
Due to these primary issues Jacob saw a need for a knowledgeable & professional marketing company that could help companies run a successful online marketing campaign from start to finish. It was out of this need that Jacob founded Magnyfi, a comprehensive marketing agency.
In 2018, Magnyfi collaborated with their first client in the real estate investing space, a wholesaler in Pennsylvania. Within three months, Magnyfi helped the wholesaler generate a 3x ROI through Google ads. Jacob wanted to see if he could repeat that same strategy with other wholesalers & investors in other markets and sure enough it worked. This led to the creation of the Motivated Seller Prospects (MSP) marketing program.
Since then, Jacob has worked with dozens of real estate investors across the US and has learned what they need to execute a successful online marketing strategy. He has enlisted a team of seasoned professionals that bring invaluable experience and expertise in every area of real estate marketing including search engine optimization, social media ads, reputation management, content writing, and more.
Today, the Magnyfi team collects marketing data based on hundreds of thousands of dollars in ad spend. Utilizing current and accurate information, Magnyfi continues to enter various markets nationwide to help investors generate qualified motivated seller leads. They also help investors grow a credible, authoritative online brand that yields long-term results.
If you are an experienced investor looking to take your internet presence to the next level, the Motivated Seller Prospects online marketing program is what you’re looking for. Are you ready to get started? Watch the free training video here.