As a real estate investor, you understand the importance of effective marketing and advertising to attract potential buyers and tenants. While traditional marketing tactics like print advertisements and billboards can still be effective, digital advertising has become a game-changer in the real estate industry

10 Under-the-Radar PPC Tools Every Real Estate Investor Should Use

By: Brian Schwarze

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As a real estate investor, you understand the importance of effective marketing and advertising to attract potential buyers and tenants. While traditional marketing tactics like print advertisements and billboards can still be effective, digital advertising has become a game-changer in the real estate industry.

Pay-per-click (PPC) advertising is one of the most popular digital marketing strategies used by real estate investors to generate leads and increase their online visibility. In this article, we will explore five under-the-radar PPC tools that every real estate investor should be aware of. These tools are designed to enhance your paid advertising campaigns and give you a competitive edge in the real estate market.

10 Hidden Google Pay Per Click Features You Should Know About

1. Video in Response Display Ads

You can use video content in your display ads to capture attention and convey your message more effectively to potential real estate investors.

2. Call Reports And Recording

Google Ads provides call reporting and recording features, allowing you to track and analyze the effectiveness of your ad campaigns in generating phone inquiries.

3. LinkedIn Profile Targeting

You can target specific LinkedIn profiles through Google Ads, enabling you to reach professionals and potential investors interested in real estate opportunities.

4. Automatically Created Assets

Google Ads automatically generates assets like headlines and descriptions, saving you time and effort in creating and optimizing your ad campaigns.

5. Search Partners

Google Ads offers the option to display your ads on search partner websites, expanding your reach beyond Google's search results pages.

6. CTV Targeting

You can target users watching Connected TV (CTV) content through Google Ads, reaching audiences consuming video content on smart TVs and streaming devices.

7. Overlap And Outranking Information

Google Ads provides insights into how your ads overlap with competitors' ads and whether you're outranking them in search results, helping you refine your bidding and targeting strategies.

8. Content Suitability

Google Ads offers controls to ensure your ads are displayed alongside suitable content, maintaining brand integrity and relevance in real estate advertising.

9. Game Placements And Topics

You can place your ads within mobile and online games or target specific gaming-related topics to reach audiences interested in real estate investment opportunities.

10. Optimized Targeting In Display

Google Ads utilizes advanced targeting options in display campaigns, allowing you to reach specific audiences based on demographics, interests, and browsing behavior for maximum impact in real estate marketing.

How Utilizing PPC Features Enhances Your Paid Advertising Campaigns?

By leveraging PPC tools, you can ensure that your ads are reaching the right people at the right time. For example, if you specialize in luxury homes, you can target high-income individuals in specific areas who are more likely to be interested in your listings.

Some tools provide additional information to potential clients, making your ads more compelling and informative. If you're searching for a home in a specific location, including local contact information in your ad extension can make it easier for you to reach out to the real estate investor.

By providing relevant information upfront, you are building trust and increasing the likelihood of conversions. These features may require a bit more effort to set up initially, but the long-term benefits make them well worth it.

Are There Any Specific Tools Or Strategies for Real Estate Investors?

  • AdWords Scripts: One great tool for investors is AdWords Scripts, which allows you to automate various tasks within your PPC campaigns. For example, you can use scripts to automatically adjust bids based on the performance of your ads or pause underperforming keywords.
  • Google Analytics: By linking your Google Ads account with Google Analytics, you can gain valuable insights into the performance of your PPC campaigns. You can track metrics such as click-through rates, conversion rates, and return on investment. This data can help you identify areas for improvement and make data-driven decisions to optimize your campaigns.

Creating highly targeted landing pages that align with your ads can significantly improve your conversion rates. By providing a seamless user experience from ad click to lead capture, you can increase the chances of turning potential clients into actual customers.

Monitor and optimize your campaigns based on the data you collect. Regularly reviewing your keywords, ad copy, and targeting settings can help you stay ahead of the competition and maximize your ROI.

Start Generating 15-30+ Inbound Motivated Seller Leads Every Month

Magnyfi can help you get more motivated seller leads through various paid and organic online marketing strategies. Learn more about how we can help you implement the Motivated Sellers Marketing System in your area.

To check the availability of your market, fill out our application form or contact us at 877-399-2259, and we will walk you through the process. We only work with a limited number of investors per area, so claim your market today!

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